336 Peckham St. Buffalo, NY




© 2018 by Botaniline.

Ron Zoeller, Director of Strategy





Ron began his venture with BOTANILINE as a financial investor and consultant. In his current role as Director of Strategy, Ron is responsible for planning the strategic initiatives and overarching goals for BOTANILINE. Ron works closely with the co-founders of the team to support the company’s vision and long-term plans.


Ron was founder and CEO of North American Health Plans, later renamed Meritain.  From its start-up, the Buffalo, NY – based health insurance enterprise grew to $50,000,000 in revenue, 700 employees, and paid $2 billion annually in healthcare claims.  

Since 2005, Ron has been a healthcare consultant, working for companies such as Excellus Blue Shield (Rochester, NY) and Harvard Pilgrim Health Care (Boston, MA) in Merger and Acquisition roles.  He sat on an advisory board for LifeLock identity protection in conjunction with its group benefit distribution planning.


Ron’s company and individual recognitions include Western New York Service Business of the Year, Buffalo/Niagara Executive of the Year, Upstate NY Entrepreneur of the Year, and WNY Citizen of the Year, the last award for helping retain the Buffalo Bills.  He graduated in 1969 from Kent State University (OH), where soccer is played on Zoeller Field.  He recently published a book of memoirs, entitled All In.

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